How innovation in Dutch dairy nutrition built a global business | Roelof Joosten | 13 Oct
Innovation in the dairy cooperative’s supply chain has always helped to strengthen market positions, B2B as well as B2C. One of the important challenges that Dutch dairy is facing now, is the circular valorization of manure and other waste streams in the supply chains. Roelof Joosten, CEO Royal FrieslandCampina, will illustrate how FrieslandCampina is dealing with this challenge.
For more than 100 years Dutch dairy has played an important role on the world market. The export value of dairy nutrition of the Netherlands over 2014 was EUR 7 billion. About 45,000 jobs are at stake. For decades, FrieslandCampina’s brands such as Peak, Rainbow, Dutch Lady, Black & White and Friso are well known by hundreds of millions of consumers in markets from West-Africa to the Middle-East, SE Asia and China.
Innovation, in both processes and products, in the dairy cooperative’s supply chain – from grass to glass – has always helped to further strengthen market positions, B2B as well as B2C. One of the important innovation challenges that FrieslandCampina is facing, is the circular valorization of manure and other waste streams in the supply chains: it will help to reduce the carbon footprint, to produce sustainable energy and fuel, to recycle scarce minerals such as phosphates and to provide fertilizer alternatives. But this cannot be achieved by FrieslandCampina alone, it requires technology, capital, multidisciplinary business cooperation and active government support. How to make it happen?